Scott ehrlich
Co-founder, Red Tie Media, Inc.
Scott Ehrlich has more than a decade of top-tier television and Internet management experience, serving in the senior management teams at Real Networks, Rivals.com and News Digital Media (Newscorp/Fox). In these positions, Scott has managed staffs of more than 200 employees, and annual budgets in excess of $40 million. He has negotiated landmark deals with major media entities in news (CNN, ABC News, The Weather Channel, CNET, WSJ.com), sports (NBA, NFL, NASCAR, MLB, PGA Tour, FOX Sports) and entertainment (E! Entertainment, CBS (Big Brother and Survivor), iFilm, Starz On Demand, Playboy) for the carriage, distribution and packaging rights to their content over IP, at various times managing relationships with four of the largest media companies in the world (Viacom, Disney, AOL Time Warner and News Corporation.)
Scott has overseen industry-changing initiatives and the development of ground-breaking applications in digital media. Expert in strategic planning, product and business development, he has been responsible for all content, revenue, product development, creative services, deal making, marketing, and long-term strategy. He is widely recognized as a leader in digital media, winning industry awards, serving as company spokesperson, and in high demand for public speaking engagements and panel appearances at industry conferences.
Most recently, Scott served as Vice President of Media Acquisition and Distribution for RealNetworks, Inc. (Nasdaq: RNWK) In that role, he developed strategies, negotiated, implemented and managed product deals and relationships for the GoldPass and RealOne SuperPass services, and drove growth of Real Networks' subscription services to more than 1 million subscribers. Previously, Scott was Executive Vice-President and General Manager for Rival Networks, the publisher of Rivals.com, where he oversaw all aspects of the business including advertising sales, e-commerce, content, business development, marketing, public relations and creative services. At Rivals.com, Scott grew the network from 350 niche sports sites to over 800, while fostering revenue growth in excess of 400%. He developed and executed the operations plan, business strategy and documentation for Rivals' S-1 filing, securing financing ($35M, Softbank, 2000) and significant distribution deals (Yahoo! Sports, 2000). In addition, Scott supported international development with Rivals UK and Japan.
Earlier in his career, Scott was the senior vice president and executive producer of News America Digital Publishing, with responsibility for all editorial, production, technology and product development for News Corporation's content-based digital publishing ventures, including FOX.com, FoxNews.com, tvguide.com and FoxSports.com. Scott has years of television management and consulting experience working with major broadcasting outlets other than Fox, such as NBC Cable, Twentieth Television, Paramount and McGraw-Hill Broadcasting. Ehrlich received his masters degree from The Graduate School of Political Management, now part of George Washington University and his undergraduate degree from Kenyon College.
E-mail: ScottE@redtie.com